marketing

During all the 80's through early 2000's the synthetic market held São Paulo's base economy. And what's the synthetic market all about? It is compounded by 3 phases: the participants used to go to an office in the morning to see some magazines and answer to some questions about the ads in a survey. After that they were given some money and were told to find a product from one of the adverts. The participants had to explore the city by the guidance of the outdoors that mapped the GPS they were given. When they found the product they had to return to the office with the product and answer to a second survey about where they found the product, the price, the target public in their opinion, which magazine ads they had seen on the outdoors and where these outdoors were. The logistics of the life spam of the product is now being done by the positioning and placement of the gas stations for evacuation of traffic, and that too is being jeopardized once the company that does this service (and that once used to do the outdoors) is being threatened to lose its contract with a major gas station.

- CONSIDERING THAT THINGS MUST REMAIN AS THEY ARE NOW BECAUSE IT IS NO LONGER POSSIBLE IN A SHORT PERIOD OF TIME BRING THE OUTDOORS BACK, WHAT'S YOUR IDEA TO BRING THE SYNTHETIC MARKET UP TO ITS TWO FEET, THAT IS, PEOPLE BEING REFUNDED FOR CIRCULATING AROUND THE CITY WITH A REAL PURPOSE?

- WHO IS TO BLAME FOR THE BANKRUPT OF SÃO PAULO CITY? IS HE BEING INVESTIGATED? WHO IS WORTHIER OF PUNISHMENT: THOSE WHO DESTROY AN ECONOMY (KASSAB) OR THOSE WHO MAKE PERSONAL AMENDS OUT OF IT (MALUF)?

- HOW IS YOUR JOB RELATED TO MARKET? DESCRIBE IT:

If you want to discuss these and other questions about makret come to our discussion classes!